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Social media management involves overseeing and executing a brand's presence across various social platforms. It includes creating engaging content, scheduling posts, responding to customer inquiries, and analyzing performance metrics. Effective management ensures consistent messaging, strengthens brand identity, and fosters customer engagement. By strategically planning posts and interacting with followers, businesses can build a loyal community and increase brand awareness. Social media managers also monitor trends and adjust strategies accordingly to maintain relevance in a constantly evolving digital landscape. With the right approach, social media management helps businesses connect with their audience and achieve their marketing goals.
