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The "As I Am Classic Complete Hydration & Styling Collection" is a full line of hair care products formulated specifically for natural, coily, and curly hair types. The brand As I Am is known for developing products for natural hair types, specifically for moisture, smoothness, and healthy growth. This collection provides a full regimen, which includes level 1 cleansing, level 2 conditioning, level 3 moisturizing, and level 4 styling products for a complete routine top to bottom.
View Product Details: https://beautyandhairsupply.nl/products/as-i-am-classic-complete-hydration-styling-collection
Recognizing the Needs of Natural Hair
Natural hair can face issues with moisture, breakage and tangling due to its unique structure. Coily and curly hair cuticles are normally open, which allows moisture to escape. Additionally, the bends in the hair shaft can prevent natural oils (sebum) from traveling from the scalp down to the hair ends. Therefore, products that hydrate the hair, seal moisture, and add slip for detangling is vital.
Primary Offerings in the Collection and Their Advantages
The "As I Am Classic Complete Hydration & Styling Collection" often has a variety of products that complement each other. While the actual offerings may vary slightly across different retailers or release, the essential offerings typically include:
CoWash (Coconut CoWash or Cleansing Pudding): Typically a flagship product of the As I Am brand. Unlike traditional shampoos, which strip your scalp and hair of its natural oils, this cleansing product is a conditioning cleanser. A co-wash removes impurities, just as a shampoo would, and gives you the cleansing you want without violating the essential moisture levels of your hair. A co-wash marketed as a shampoo, is ideally, a restorative use product formulated with various essential oils, including coconut oil, castor oil, and tangerine. This cleansing agent is moisturizing, detangling, and conserves your hair's natural balance. For textured and naturally curly hair, co-wash cleansr agents are a wonderful way to create healthy, nurturing scalp and hair environments. It reduces dryness, frizz, and other harmful conditions for naturally textured hair.
Leave-In Conditioner: A must-use for natural hair types, a leave-in conditioner adds an additional level of moisture and protection. As I Am's leave-in conditioners are typically water-based humectants and emollients designed to soften, strengthen, and prep the hair for styling. This is done with ingredients like aloe vera, green tea extract, and sugar beet root to help hydrate the hair, prepare it for styling, and to finish breakage prevention while encouraging moisture retention and elasticity formed with the other entries. The purpose of the leave-in conditioner is to act as primer to ensure that the remaining styling products will be distributed evenly and will work effectively.
Moisturizing Cream or Butter (ex. DoubleButter Cream): This is where the heavy moisture comes in. Products like the DoubleButter Cream contain a complex of natural butters (like shea butter, cocoa butter, etc.) and oils used to add moisture and seal in moisture. These rich creams are important for eliminating dryness, adding moisture, shine all while improving the health and feel of the hair. These moisturizing creams or butters are especially helpful for thicker and denser hair types that typically require thicker, more substantial moisture than a conditioning creme.
Styling Aids ( e.g., Curling Jelly, Curling Cream): The collection includes a variety of styling aids to help support different preferences and looks.
Curling Jelly: Usually provides a medium to firm hold with a sheen for definition. It's great for wash-and-gos, twist-outs, and braid-outs that require definition without the crunch. Contains defining properties associated with ingredients, including aloe vera and pectin.
Curling Cream: Usually has a softer hold, placing more focus on moisture and frizz reduction. Also great for creating soft, bouncy curls or styles that require more elongation. Often contain emollients that help effortlessly form curl clumps and reduce shrinkage.
Scalp Treatment or Oil (optional but helpful): Certain collections may have a scalp treatment or oil aimed at nourishing the scalp for healthy hair growth and dry or itchy scalp. Having healthy hair starts with having a healthy scalp.
Attaining Your Greatest Hair with As I Am
To maximize use of "As I Am Classic Complete Hydration & Styling Collection," you may want to follow this routine:
Cleanse: Use the CoWash first to cleanse your hair and scalp and detangle in sections.
Condition/Detangle: Apply the Leave-In Conditioner generously over your damp hair and evenly distribute. This is where you will do most of your detangling.
Moisturizing: Follow this up with the Moisturizing Cream or Butter, applying it from root to tip to seal the moisture in.
Style: Depending on your desired look, use the appropriate Styling Aid (Curling Jelly for definition, Curling Cream for softer hold) to style your hair for a wash-and-go, twist-out, or braid-out.
Maintenance: Refresh your style by spraying your hair with water or a light leave-in as appropriate, and wear your hair protected at night with a satin bonnet or satin pillowcase.
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