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Selling your home without using a traditional real estate agent is becoming more popular in Australia. Many homeowners now choose to take control of the selling process and save thousands in commission fees by listing their property privately. If you're wondering how to get your home listed on REA privately, this guide will walk you through each step with clarity and confidence. Realestate.com.au (REA) is one of the largest property portals in the country, and listing your property there ensures excellent exposure.
With the help of platforms like For Sale By Home Owner, private sellers can easily and legally get their homes in front of millions of buyers. Here's how to make it happen.
First impressions matter. Before listing your home, ensure that it’s presentation-ready. You don’t need to spend a fortune renovating, but a clean, tidy, and well-maintained home will attract more interest.
The better your property looks, the more likely it is to generate strong interest on REA.
To get your home listed on REA privately, you must go through an accredited real estate advertising provider. Realestate.com.au only allows licensed agents and registered platforms to post listings, so you can’t upload your home directly.
This is where services like For Sale By Home Owner come in. They are a fully licensed agency that specialises in private property sales. They offer packages that allow homeowners to list on REA while maintaining control of the sale.
When choosing a platform, consider the following:
For Sale By Home Owner ticks all these boxes and offers a smooth, user-friendly process for sellers across Australia.
Most private sale platforms offer tiered pricing depending on how many extras you want. These might include:
Choose a package that suits your needs and budget. If you’re confident with your photos and ready to handle inquiries, a basic package may be enough. If you want more marketing support, a premium package can offer great value.
Once your account is set up and your package is chosen, it’s time to write your property description and upload your photos.
Here are a few tips for creating a compelling listing:
Remember, your listing is your first point of contact with buyers. Make it count.
Once your listing is written and all the necessary documents are uploaded (such as ID verification and a property title), your listing will be reviewed by the private selling platform. This is to ensure it meets REA's advertising guidelines.
Most listings are approved and go live within 24 to 48 hours. Once live, buyers will be able to find your property on Realestate.com.au just like they would any agent-listed home.
After your home is live on REA, you’ll start receiving inquiries directly. It’s up to you to respond to messages, arrange inspections, and answer questions from potential buyers.
To manage this process effectively:
Handling inquiries personally gives you full control over how your property is presented and negotiated.
Once a buyer is interested, it’s time to negotiate the price and terms. As a private seller, you can:
When the offer is accepted, both parties sign the Contract of Sale, and the legal process begins. Your conveyancer or legal representative will handle the rest, including finance, settlement, and title transfer.
Selling privately doesn’t have to be complicated. With the right support and preparation, you can get your home listed on REA privately and reach serious buyers without paying hefty commissions. Services like For Sale By Home Owner make the process straightforward, offering everything from listing packages to legal forms. By following these simple steps, you can confidently market your home and control the sale from start to finish.
