United States Electric Kettle Market Outlook

The United States electric kettle market size reached a value of USD 3.75 billion in 2024. With the growing demand for convenient and efficient kitchen appliances, coupled with a shift towards modern, time-saving solutions, the market is projected to continue its upward trajectory, growing at a CAGR of 4.5% from 2025 to 2034. By 2034, it is anticipated to reach a value of USD 5.60 billion.

Electric kettles, a staple in American households, are appliances designed for quickly heating water using electric power, offering superior convenience, energy efficiency, and safety compared to traditional stovetop kettles. In addition to being an essential tool in daily routines, electric kettles are increasingly popular for brewing beverages, including tea, coffee, and other hot drinks, making them a significant part of the broader kitchen appliance market.

Several key factors contribute to the expansion of the United States electric kettle market. These include rising consumer preference for time-saving products, technological advancements, growing interest in specialized features, and the increasing awareness of energy-efficient products. Furthermore, the thriving coffee culture, as well as the growing popularity of wellness trends like herbal teas, have played a pivotal role in driving the demand for electric kettles.

Market Drivers

One of the primary drivers of growth in the United States electric kettle market is the increasing demand for convenience in the kitchen. With busy lifestyles, consumers are opting for appliances that can save time and effort in their daily routines. Electric kettles, known for their speed and ease of use, fulfill this demand. Unlike traditional kettles, which require more time to heat water on a stove, electric kettles can boil water in a fraction of the time, making them an attractive option for individuals with tight schedules.

Moreover, technological advancements in the electric kettle industry have spurred further growth. Modern electric kettles are equipped with a variety of innovative features, including temperature controls, quick boil functions, automatic shut-off systems, and cordless designs, all of which contribute to enhanced convenience and usability. The introduction of smart kettles that can be controlled via mobile apps or integrated with voice assistants like Amazon Alexa and Google Assistant has also expanded the market. These smart features cater to the growing interest in connected home appliances, contributing to the continued popularity of electric kettles.

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Consumer Preferences and Health Trends

Another significant factor driving United States electric kettle market growth is the rising consumer interest in health and wellness trends. The increasing focus on fitness, well-being, and a balanced lifestyle has contributed to the popularity of beverages such as herbal teas, hot water with lemon, and other functional drinks. As electric kettles are ideal for boiling water quickly and efficiently, they have become essential tools for preparing these health-conscious beverages. In addition, the wide availability of electric kettles with temperature control features allows users to precisely heat water to the ideal temperature for different types of tea or coffee, offering a customized experience.

Furthermore, the growing awareness of energy-efficient and sustainable products has led consumers to shift towards electric kettles that are designed to use less energy compared to traditional stovetop kettles. Manufacturers are increasingly focusing on creating kettles that are not only faster and more efficient but also use eco-friendly materials and are designed to reduce energy consumption, meeting the needs of environmentally conscious consumers.

Expanding Applications and Product Innovation

The United States electric kettle market is not limited to residential use; there is also significant demand from the commercial sector. Businesses such as cafes, restaurants, and hotels require efficient solutions for quickly boiling large quantities of water. Electric kettles with larger capacities and advanced features, such as rapid boiling, keep-warm functions, and durable construction, are gaining traction in the commercial segment.

In the residential sector, product innovation continues to drive market dynamics. A variety of electric kettles are now available, catering to different consumer preferences and needs. For example, there are premium models with stainless steel or glass exteriors that offer durability and aesthetic appeal, while budget-friendly options are made from plastic and feature simple designs. Additionally, the integration of modern technology, such as LED displays, temperature settings, and digital interfaces, has expanded the appeal of electric kettles to tech-savvy consumers.

United States Electric Kettle Market Segmentation

The market can be divided based on material, application, distribution channel, and region.

Market Breakup by Material

• Stainless Steel
• Glass
• Plastic
• Others

Market Breakup by Application

• Residential
• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online Stores
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States electric kettle market. Some of the major players explored in the report by Expert Market Research are as follows:

• Breville USA, Inc.
• Electrolux AB
• Conair LLC
• Conair Corporation (Cuisinart)
• Whirlpool Corporation (KitchenAid)
• Hamilton Beach Brands, Inc.
• TopNet Inc. (Ovente)
• Spectrum Brands, Inc.
• Groupe SEB USA
• Secura
• Others

Challenges and Restraints

Despite its promising growth, the United States electric kettle market faces certain challenges that could potentially impact its expansion. One such challenge is the presence of counterfeit and low-quality products in the market. These products, often sold at lower prices, may not meet safety standards or provide the same level of efficiency and reliability as branded electric kettles. This issue not only poses a risk to consumer safety but also undermines the reputation of reputable brands.

Moreover, the growing competition in the United States electric kettle market has led to price sensitivity among consumers, with price becoming a key factor in purchasing decisions. To stay competitive, manufacturers must strike a balance between offering affordable products and maintaining product quality, innovation, and customer satisfaction.

Another potential restraint is the increasing preference for multi-functional appliances. With consumers increasingly seeking space-saving and cost-effective solutions, there is a growing demand for appliances that offer multiple functionalities, such as kettles that can also serve as coffee makers or even induction cookers. This trend could result in some customers opting for multi-functional devices rather than standalone electric kettles.