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In today’s real estate market, buyers are not just looking for granite countertops and hardwood floors—they’re also searching for smart thermostats, app-connected security systems, and voice-controlled lighting. What was once a luxury is now an expectation, and homes equipped with smart technology are consistently selling faster and at higher prices.
But what makes a smart home so appealing to today’s buyer? And how can homeowners and sellers take advantage of this growing trend?
In this post, we explore the rise of smart homes, the data behind faster sales, and the key features that are tipping the scales in favor of tech-enabled living.
A smart home is a residence equipped with network-connected devices that allow for remote management and automation of systems such as:
Climate control (smart thermostats)
Security (cameras, door locks, alarms)
Lighting (automated or app-based control)
Appliances (smart refrigerators, ovens, washers)
Entertainment (voice-controlled systems, speakers)
Energy monitoring (solar, usage tracking, battery storage)
These devices are often controlled via smartphone apps or integrated voice assistants like Amazon Alexa, Google Assistant, or Apple Siri.
Several recent studies and reports have shown a clear link between smart home features and home sales performance.
According to a 2024 Zillow study, homes with smart features such as keyless entry, smart thermostats, and security systems sold up to 38% faster than similar homes without them.
Coldwell Banker’s Smart Home Marketplace survey found that 81% of buyers are more likely to purchase a home if smart home technology is already installed—and over 60% are willing to pay more.
These tech-savvy generations now make up over 50% of the homebuying market, and their preference for convenience, efficiency, and app control is driving demand.
Smart homes appeal to today’s consumers for several reasons that go beyond just novelty.
Smart devices automate and streamline daily routines—think thermostats that adjust to your schedule or lighting that turns on as you arrive home.
Buyers are more eco-conscious and cost-sensitive than ever. Smart thermostats, LED lighting, and energy monitors reduce utility bills and carbon footprints.
Smart cameras, motion sensors, and door locks offer real-time alerts and control—giving homeowners peace of mind, even while away.
The ability to control your home from anywhere is a huge plus for travelers, parents, and busy professionals.
Smart homes feel modern, updated, and in step with technology—something that adds perceived long-term value to a property.
Not all smart upgrades are created equal. Here are the top-performing smart home technologies that influence buyer decisions:
Brands: Nest, Ecobee, Honeywell
Features: Remote control, learning algorithms, energy-saving modes
ROI: High—buyers view it as eco-friendly and budget-conscious
Features: Video doorbells (e.g., Ring), smart locks, window sensors, 24/7 monitoring
Why it sells: Safety is a top priority; remote access is a game changer
Brands: Philips Hue, Lutron, GE
Features: Voice control, dimmable options, scheduled automation
Bonus: Adds atmosphere and sophistication to showings
Systems: Amazon Echo, Google Nest Audio, Apple HomePod
Appeal: Creates a seamless ecosystem for music, control, and even home staging ambiance
Features: Remote access, package delivery compatibility (Amazon Key), security alerts
Underrated but highly appreciated by practical buyers
Examples: Refrigerators with touchscreens, ovens with app timers, washers that text you when done
These are a bonus in high-end or new construction homes
Features: Solar panels, Tesla Powerwall, energy dashboards
Great for eco-conscious buyers looking for long-term cost savings
Worried about cost? You don’t need a complete tech overhaul to capitalize on smart home trends. Even modest investments can boost value and buyer interest.
Install a smart thermostat (~$150–$250)
Add a video doorbell (~$100–$200)
Use smart plugs and light bulbs (~$50–$100 total)
Upgrade to a smart lock (~$150–$300)
Bundle devices with a smart home assistant hub (~$100)
These entry-level upgrades create an impression of a “connected home” without breaking the bank.
“Smart homes are a game-changer in showings. Buyers love being able to see who’s at the door or adjust the lights with an app—it makes the home feel modern and cared for.”
— Lisa M., Realtor in Austin, TX
“Every listing I’ve sold in the last year that had a smart thermostat or keyless entry generated more offers and less time on the market.”
— Bryan T., Agent in San Diego, CA
“Adding just a few smart features has helped sellers stand out in competitive neighborhoods.”
— Jenna P., Staging Consultant in Charlotte, NC
While smart home features can give you an edge, there are a few mistakes sellers should avoid:
Over-customization: Complicated systems that require special knowledge or apps can frustrate buyers. Stick to widely-used platforms like Alexa, Google, or Apple.
Neglecting security: Always ensure devices are factory reset before showings and handovers to protect personal data.
Poor integration: Avoid mixing too many brands that don’t communicate well—buyers want simplicity.
Want to make a strong impression at your showing or open house? Use your smart tech to enhance the experience:
Set lights to turn on gradually as buyers enter
Adjust thermostat for comfort
Play light background music from smart speakers
Highlight features with labeled tags (e.g., “Smart Thermostat Saves $250/yr”)
Showcase security camera feeds (with privacy ensured)
A little staging with your smart systems can go a long way in wowing prospective buyers.
Smart homes are selling faster in 2025—and for more money. Discover the top smart features buyers want and how to upgrade your home for a faster sale.
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In 2025, smart homes are more than a trend—they’re the new standard. As technology continues to shape how we live, buyers are looking for homes that offer comfort, security, convenience, and savings—and smart features check every box.
If you’re a homeowner preparing to sell or an investor looking to stay ahead of the curve, integrating smart home technology is one of the most affordable and effective ways to increase value and decrease time on market.
Make your home smarter—and watch the offers roll in.
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