Small businesses are coming up with creative ways to reach customers. Facebook and Instagram Stories are helping businesses to do that in a creative way. These short clips or photos stay visible for just 24 hours before disappearing. They appear at the top of your screen on both apps. People check them often, and that gives businesses a chance to be seen.

Why Stories Work So Well?

Stories grab attention fast. They’re full-screen and quick. You can use them to share updates, show products, or answer questions. They let people get to know your brand in a real way. At IHS, a trusted SEO agency in Sutton, we help local businesses use Stories to build trust and grow. When used right, Stories can lead to more views, clicks, and customers.

Simple Ways Small Businesses Use Stories

Show What’s Happening Now

Share live, flash, or behind-the-scenes offers. Add stickers like countdown timers to build excitement.

Answer Questions

Use the Q&A or poll sticker. Ask what your customers want. Share answers in the next Story.

Share Customer Posts

If someone tags your brand, repost it. This builds trust and shows that people like what you offer.

Use Story Highlights

Instagram lets you save Stories in Highlights. Set up Highlights like “Reviews,” “Menu,” or “Offers.” This way, people can watch even after 24 hours.

Add Links or CTAs

Once you hit 1,000 followers, start adding links. Or say “DM us to order.” This turns viewers into buyers.

How This Helps SEO

You may ask—what does this have to do with SEO? A lot. Stories bring traffic to your site. They also help people remember your brand. That boosts your online search power over time. In Wimbledon or Sutton and need SEO? Count on IHS for results that matter. We’re not just an SEO company in Sutton, we’re also Sutton SEO specialists who guide you through all parts of online growth. We blend SEO with smart content, like Stories. That helps more people find you and take action.

Final Thoughts

Stories make small businesses shine. They’re fast, easy, and people love watching them. But to win with Stories, you also need strong SEO behind the scenes.