Before diving into the benefits, let's make clear what local seo is. It’s a technique used to increase a business's visibility in local search results. This attracts other local businesses from applicable local search results. These searches take place on Google and other search engines, often by people search for a service or product in their area.
10 Benefits of Local SEO for Your Business
- Better online visibility: Local SEO technique, such as citation and link building, increases your online visibility. That makes your business more effortlessly visible by new customers.
- More in-store foot traffic: Higher local visibility brings extra foot traffic to your bricks-and-mortar location.
- Tap into local shopping boom: Post COVID, more than half of customer now like better to business locally and support local businesses or smaller brands. Local SEO puts you in discord for those new business opportunities.
- Targeted web traffic: Optimizing your site for local search take more targeted traffic to your website which can lead to more leads, subscriptions, sign-ups, and sales.
- More calls: Google Business Profile (formerly known as Google My Business) optimization can lead to increase Google Maps visibility. This can lead to more calls and more in-person visits.
- Thought leadership: Content marketing can help you establish a thought leadership situation and be seen as an expert in your field.
- Enhanced trust levels: Reputation management builds trust in your business.
- More sales: Consumers are known to use online feedback to help with decision-making when choosing a local business.
- Improved conversion rate: Website optimization can support your conversion rate, grow contact form submissions, phone calls, email subscriptions, or sales.
- More competitive: Local SEO also makes you more aggressive as it cheer you to study what your opponent are doing well and what strategy are working for them to then demanding into your own approach.
