Handling SEO for a single local business is challenging enough—but when it comes to managing multi-location SEO, things get more complex fast. Each location needs its own Google Business Profile, location-specific keywords, localized landing pages, and unique backlinks to avoid content duplication and cannibalization.

Some best practices I've found useful include:

• Creating individual city pages with tailored content

• Building citations on niche/local directories

• Using structured data (LocalBusiness schema)

• Earning local backlinks through community blogs or event sponsorships

For agencies, white label services can be a great support system when managing clients across several cities. I’ve come across SEO Resellers Canada that offer white label local SEO strategies, including GMB optimization and location-specific keyword tracking.