Digital marketing is the strategic use of digital channels to promote products, services, or brands to a targeted audience. In today's technology-driven world, it has become an essential tool for businesses of all sizes, enabling them to reach, engage, and convert customers more effectively than ever before.

At its core, digital marketing encompasses a wide range of techniques and platforms. These include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content creation, influencer partnerships, and more. Each channel plays a unique role in attracting traffic, building brand awareness, and driving conversions.