The website linked at features content focusing on the ethical, environmental, and human costs of factory farming. It showcases videos and articles aimed at raising awareness about the often-hidden realities of industrial animal agriculture, including animal mistreatment, environmental degradation, and impacts on human health.

Key topics discussed include:

Animal Welfare: Videos and content reveal the cruelty in factory farms, such as cramped conditions, painful procedures without anesthesia (e.g., debeaking, tail docking), and lack of basic care for animals. The focus is on advocating for improved animal welfare and alternatives like plant-based diets​

Environmental Impact: The site highlights the environmental toll of factory farming, including deforestation, water pollution, greenhouse gas emissions, and loss of biodiversity. It advocates for sustainable farming practices and dietary changes to reduce ecological harm
Sustainable tourism