Google checks dwell time to determine the quality and relevance of your content. The amount of time a user spends on your page after clicking a search result tells a lot about your content quality to Google. Longer dwell time is a signal for Google that your content is useful and valuable. Here are some unique and practical On Page SEO tricks to boost dwell time on your website.

Optimize for readability with scannable content

Many web users skim through content rather than reading every word. People will leave if your page is hard to read or overwhelming. Break the text to increase the amount of time visitors spend on your site.

The trick here is to use short paragraphs and lists with plenty of white space.  

Get a better page load speed

Users will bounce before seeing your content with a slow loading time. Page speed is a ranking factor for Google. So compress your images and use caching to make your pages load faster. Check what is slowing down your page and fix those issues. You can also use a Content Delivery Network to deliver your site faster to users globally.

Internal linking so users keep exploring

Encourage users to stay longer by linking to other related pages. Internal links guide users to other relevant articles or resources. They will explore more of your website and it will increase the dwell time.

Trick is to strategically place internal links to other articles that complement the content. Users should have easy access to more content that encourages them to stick around to read more.

Optimize for keyword placement

Keyword overstuffing hurts the readability and ranking. Place them strategically where they make the most impact.

For instance, put the keywords in the title, first paragraph, subheadings, and meta description. Use variations of your main keyword throughout the content. Keep a good keyword balance so that Google recognizes the relevance of the page.

Bottom line

Dwell time is an important aspect of SEO strategies. Follow the tricks shared in this post so that users will stay on your site longer. You can also get the help of dwell time specialists at SEO Resellers Canada. We offer on page SEO services that lead to better engagement and ultimately better search engine rankings.