Off page SEO refers to all optimization activities conducted outside of a website to improve its search engine ranking and online authority. These efforts include link building, social media engagement, and influencer outreach, all aimed at creating a strong, trustworthy web presence. High-quality backlinks from reputable sites are particularly valuable, as they signal to search engines that the content is credible and relevant. Social shares and brand mentions also enhance visibility and drive organic traffic. In short, off-page SEO complements on-page efforts, helping to increase website authority, attract a broader audience, and improve rankings.