In today’s rapidly evolving business environment, entrepreneurs are constantly seeking ways to ensure that their businesses thrive in a competitive market. Sustainability is a crucial factor that determines the longevity and success of any business, especially for small and medium enterprises (SME...
 In the evolving business environment of India, small businesses have emerged as the backbone of the economy. With over 60 million Micro, Small, and Medium Enterprises (MSMEs), this sector significantly contributes to employment, innovation, and GDP. Amidst the changing regulatory and digital lands...