Identify logo infringement of brand and key assets across the d

• Posted by mFilterIt Nov 4 Filed in Technology #brandsafetysolution  #brand reputation  #brandprotectiontool  #digitalbrandsafety  #digitalbrandprotection  #brandsafetytool  31 views
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  Infringement is a major threat for brands across the digital ecosystem be it fake social media handles or posts impersonating brands or misuse of brand digital assets such as logo infringement.  Brands are quite proactive in identifying these threats, but the vast digital landscape makes it challenging for brands to manually identify infringement. The need for automation and real-time detection is the need of the hour, propelling the digital ecosystem.  

  Let’s dive deeper and explore how infringement cases like logo infringement can damage brand reputation.  

  What is logo Infringement? 

  Logo infringement occurs when unauthorized parties use your brand’s logo without the consent of the brand. This can include the creation of counterfeit products, misleading advertisements, or fraudulent social media profiles that mimic your brand. 

  One of the famous cases is of a South Korean Restaurant name “Louis Vuiton  Dak” which was too like “Louis Vuitton” and the logo was very similar.  The restaurant not only did name infringement, the restaurant carried logo infringement and packaging also closely mirrored the designer’s iconic imagery. This led to a fine for non-compliance of 14.5 million won.   

  Brands need to constantly monitor brands assessment across social media, website impersonation fake messaging, and unauthorized use oof logs.   

  Infringement on E-commerce platforms 

  Logo infringement on e-commerce platforms affects both brands and consumers. Counterfeit products sold on e-commerce platforms often use unauthorized logos, deceive customers and damage the reputation of legitimate brands. This incur financial losses for both brands and consumers.  

  • Prevent Customer Trust Erosion: Customers believe they are buying genuine products but receive substandard counterfeits, which tarnish the brand's image and lead to a loss of customer trust and loyalty.  

  • Monitor and takedown counterfeit products: Infringements and counterfeit products of brands should be monitored across eCommerce platforms for unauthorized logo use, employing automated tools to identify potential infringements quickly. Collaborating with e-commerce sites can streamline the process of reporting and removing counterfeit listings.  

  Brands need to protect their assets, products and intellectual property to maintain their integrity in the marketplace, ensuring that customers receive the quality and authenticity they expect. 

  Adverse Impacts of Logo Infringement 

  Erosion of Brand Trust 

  • Consumer Misleading: Consumers may be deceived by counterfeit products or misleading advertisements that mimic your brand, leading to confusion and dissatisfaction. 

  • Reputation Damage: Negative experiences associated with counterfeit goods can tarnish your brand's reputation, making it difficult to regain consumer confidence. 

  • Loss of Authenticity: Infringement can undermine the perceived authenticity and quality of your brand, leading to a decline in customer loyalty. 

  Revenue Loss 

  • Loss of Sales or Sales Diversion: Counterfeit products can divert potential sales away from your genuine products, reducing your market share and revenue. 

  • Price Undercutting and Price Erosion: Infringers may offer counterfeit products at lower prices, making it difficult for you to compete in the market.  

  • Brand Dilution: The proliferation of counterfeit products can dilute the value and uniqueness of your brand, making it less desirable to consumers. 

  Legal Complications 

  • Expensive Litigation: Pursuing legal action to protect your trademark can be costly, involving legal fees, expert witnesses, and potential court costs. Legal battles can be lengthy and time-consuming, diverting resources away from core business activities. 

  • Negative Publicity: Publicly addressing logo infringement can generate negative publicity, potentially damaging your brand's image. 

  • Regulatory Violations: In some cases, businesses that fail to protect their trademarks may face fines or penalties imposed by regulatory authorities. 

  Need for an Automated tool to prevent infringement  

  Protecting your brand’s key assets is crucial. Implementing an automated solution ensures your logo and brand remain safeguarded against infringement in the vast digital ecosystem.  

  An automated tool can monitor the digital landscape, identify instances of logo infringement, and provide real-time alerts. By leveraging advanced AI and machine learning, these tools can: 

  • Detect unauthorized use of your logo across social media, websites, and other digital platforms. 

  • Infringement detection across digital landscape  

  • Provide comprehensive reports on infringement activities. 

  • Enable swift action to takedown infringing content and mitigate damage 

  Instance of brand infringement identified by mFilterIt 

  How a multinational bank implemented Brand Protection across its web digital assets, protect brand reputation  

  Challenge: The major challenge for the bank was covering the vast digital landscape. They need an automated process in place to detect any sort of infringement, with key focus on misuse of brand assets, logo infringement was also among were not able to track and monitor violations manually. They needed a highly scalable solution to protect their brand digital legacy. 

  mFilterIt Deployment: mFilterIt’s proprietary Open-Source Intelligence tech was deployed, scanning both open web across several platforms. Processes were established for the bank using ML-based automations for cleaning, tagging & categorizing data collected.  ML-driven confidence scores were generated for images, videos & texts harvested from Open-source intelligence. 
   
  Result: In between Jan and June - 2,57,565 cases were identified, and 2,51,018 (97%) takedowns happened across 10 platforms within 48 hrs.  

  Conclusion  

  Brand Infringement especially the misuse of brand assets such as logos are major brand reputation threat to the brands. The brand reputation protection tool of mFilterIt, Sentinel+, provides comprehensive brand safety and protection across the digital ecosystem with advanced artificial intelligence-driven machine learning algorithms with open-source intelligence to identify infringement cases.  

  If you wish to explore more how mFilterIt brand protection tool can safeguard your brand, connect with us to know more.