Authors have various motivations for writing books—some do it for enjoyment, while others see it as a business endeavor. No matter your reason, achieving success is likely a shared goal. Once your manuscript is edited, choosing the right book fulfillment service is crucial since a significant 80 percent of book sales still come from physical copies. While audiobooks and eBooks have carved out their own markets, print books remain dominant, even in today's digital landscape. It's also wise to strategize your launch marketing well in advance; waiting until the last minute can hinder your efforts.

Planning ahead is always beneficial. If your primary goal is to boost sales, selecting a popular genre can make a significant difference, as some genres outperform others in sales figures. For nonfiction authors, bringing valuable knowledge and expertise is key. The market is indeed crowded, but successful sales are achievable if you find your niche and focus on building your author brand. You may already be carefully considering your book's title and cover design but don't overlook the importance of a strong subtitle (for nonfiction) and an engaging back cover description, as both can enhance sales potential.

Depending on your book's genre and content, it may be advantageous to adhere to the traditional approach of releasing a hardcover edition first, followed by a paperback. Each format appeals to different market segments, and hardcover editions can initially provide a higher profit margin for both retailers and authors. If you're contemplating print-on-demand services, you might forfeit some options; opting for a traditional book printer may provide a broader range of binding and paper choices. Many authors also initially sell signed copies, which can be fantastic gifts for those purchasing first editions.

Distributing your work across multiple channels is essential to maximize your book sales. Readers tend to have their favorite places to buy books; catering to these preferences can turn them into loyal customers. Unexpected venues, such as big box retailers and warehouse clubs, can also yield significant sales; their selective inventory often leads to high sales volumes due to the foot traffic in their stores. While large online retailers remain major players in the market, exploring other sales avenues can also be incredibly valuable. Taking a "multi-channel" selling approach wins the day.