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Let's face it—conducting business from behind a desk is only half the tale. When it comes to import-export, actual connections count.
One of the best methods to meet new individuals, shake hands, and actually get importers interested in your products is by visiting trade shows and exhibitions. These are more than just booths and banners—they are full of possibilities if you know how to utilize them correctly.
Whether you are new to business or are already operating the business, exhibitions and trade shows can unlock doors. You can meet your next significant importer over a cup of tea or while demonstrating your product samples.
In this blog, we will take you through how to leverage trade shows and exhibitions to get the appropriate importers and expand your business.
Don't attend any event. Select a show that is related to what you sell. If you export fruits, go to a food or agriculture show. If you sell clothes, fashion or textile expos will be more effective.
Ravi owns a small handicraft shop. Rather than going to random expos, he went to a craft and handmade items fair. He met a number of buyers who were already looking for similar items. That simplified things.
You don't have to go to 20 shows. Just hit 2-3 good ones that suit your product and intentions.
Once you have your destination in mind, make arrangements to go there. Don't arrive empty-handed or lost.
Make a to-do list: brochures, business cards, sample product, notebook, water (yes, even that!).
Make a brief pitch: Introduce yourself and what you do in only 30 seconds. Rehearse this.
Reserve a booth in advance: The best locations are snagged quickly. A booth facing the entrance or cafeteria tends to get more visits.
Tip: Don't forget to have your business information updated on Siomex prior to the event. Importers you meet may check you out afterwards.
Hundreds of booths get walked past. Why should yours get their attention? Make it worth their while.
Make use of simple, tidy banners.
Display your most attractive products upfront.
Greet visitors with a smile and say "hello". It makes all the difference.
Let's consider an example:
Meena, who has a herbal oils stall, had put down a few testers on her table and was giving free hand massages. Guess what? Her stall was packed the entire day.
You'll encounter a variety of people—buyers, sellers, visitors, and students. Greet all of them warmly, but invest your time with prospective importers.
Ask basic questions:
What do you import?
Which country are you from?
What is your approximate price range of purchase?
Don't rush your product. Listen first. Then speak. This makes the other person feel valued.
Everyone admires a freebie. Provide little presents like keychains, test samples, or even a printed catalog. Just ensure it has your name, number, and website.
Here's an example
A tiny honey exporter distributed mini honey jars. They put their contact number on each jar's label. A few weeks later, a Dubai importer called after tasting it.
Small things make big memories.
This is crucial. Don't chat—collect.
Have a notebook or use your phone to jot down:
Name
Country
What they import
Contact information
Later, you can use Siomex to verify their trade history. This gives you an idea if they're a serious buyer.
Don't wait too long. Within a week, message or email the individuals you met.
Say something straightforward like:
"Hi [Name], it was wonderful meeting you at the [Event Name]. I'd love to discuss further how we can collaborate. Let me know when you're available."
Attach your product catalog and a clear price list. Keep it short and friendly.
Before the event, post on your social media. Say you’re attending the show and invite people to visit your booth.
During the event, post photos, stories, and videos of your booth, happy customers, or product demos.
After the event, thank visitors and mention people you met (if feasible). This establishes trust and displays that you're serious and active.
While trade shows provide face-to-face time, sites such as Siomex enable you to dive deeper.
Post-event, you can use Siomex to:
See who else the importer is purchasing from.
Know what type of products they typically import.
Obtain contact information of similar importers.
This puts you ahead of the game and reaches out to even more possible buyers once the event is over.
Sit down and reflect after each event:
What did I do right?
What did I get wrong?
How can I do it better next time?
Take notes. You'll be amazed at how much better your next trade show will go when you know what you did wrong last time.
Trade exhibitions and shows are not activities. They are possibilities. They enable you to connect with real people, introduce your goods, and develop trust—all super vital in driving importers in.
FAQs On Utilizing Trade Shows to Draw Importers
Bring samples, brochures, business cards, a notebook or tablet, and a smile. Keep it simple.
Choose one that aligns with your type of product. Review previous events, visitor numbers, and who else is attending.
Not always. You can begin small—visiting or splitting a booth. It's a matter of quality connections rather than size.
Keep it brief: who you are, what you sell, and why it's unique. Ask what they're looking for.
Ask them about their company, what they import, and the countries they trade with. Then check using resources such as Siomex.
Yes! Most business takes place after the event. Don't be afraid—follow up within a week.
Try searching your business card stack or find them on LinkedIn.And Siomex can even help you find their company information.
Yes, small samples assist importers in testing your product. Just don't give away too many—keep it focused.
Siomex provides you with import-export information such as what your leads typically purchase, from whom, and how frequently.
