The process of optimizing an eCommerce website to increase its visibility and rank in search engine results in pages is known as e-commerce SEO. This is important because it may assist in increasing sales and website traffic. Titles and descriptions of products: Your products' titles and descriptions can help search engines better understand what they are about by including relevant keywords. Product groups include: Your website's structure can be better understood by search engines and its ranking can be improved by creating clear and concise product categories and subcategories.