Introduction
Users will have an access to the new Facebook search engine from 18 September, 2019 which will overcome all the loopholes of the current one. The name is “Trove” which was introduced before two weeks. It has made the search on Facebook quite easy and extensive which has not been the case beforehand. It is not the most perfect search engine but certainly impressive with a lot of amazing features. Most importantly it will not replace the standard Facebook search, but instead there will be a special login for trove which you can access through Facebook account details. Trove is an initiative to enable social search capable enough to connect people, places and things all over the space in the most flexible way.
Once you have logged in to Trove using your Facebook access details, it will start scanning your Facebook account to gather information regarding your posts, friends updates, photos and links, friends' posts, and others, for creating a search index with the help of which users can have an access to any information on any particular day at any specific time. This helps users to search for videos, images, links, names, and much more for a given date and time. Initially Trove presented search results in an order based on relevance first. But this irritated the early users as people would first like to see recent updates and happenings taking place with the account. So then the programming team made some changes which lead to results been shown in the reverse chronological order sorted by date.
Features
• Search results in case of Trove are not based on the exact text matching. Instead it even displays results with words which are directly related and even displays results based on words which contain the search word as a subset. As an example, it will display results related to restaurants and eating if users will type food in the search blank. Another example, it will display results related to cats and caterpillar if users will type cat in the search blank.
• Multiple filters are provided by Trove on the results page which helps users to filter search by having an access only to the videos, images, links or names, etc.
Loopholes
• It lacks the feature of making users search only through their content or the content of any particular friend. The development of the required interface is still in process.
• It does not facilitate Facebook Group searching, and updating scanning of users quite often.
Being a search engine for Facebook, privacy and confidentiality is quite certainly the biggest parameter to be taken into account. Trove satisfies the security concern by embedding a privacy policy which lets only users see the information after connecting to the service and also enables them to restrict their data from viewing by friends or third parties. Also they are in the process to install the functionality of users being able to delete their data which is indexed as well as their account if required.
Trove plans to overcome the limitations in the near future which we mentioned above. Also they are planning to improve on the login and scanning process as due to the slow application programming interface of Facebook, it consumes a lot of time of users to login and have a content index scan of their account. Trove’s strength comes into play only when it scans Facebook thoroughly for a detailed search rather than scanning in a limited manner for a brief search. So they expect to overcome this barrier pretty soon.
Trove plans to expand its service to other social networking sites as well such as Twitter, Flickr, Instagram, Tumblr, etc. with initially starting from Facebook. Once Trove gets into the groove, it will certainly be the most effective social search engine for multiple social networking sites.
In this article I’ll summarize some means by which you can improve conversions at your e-commerce store. It is not an exhaustive list, but it covers the key factors of online selling.
Helpful Landing Pages: Landing pages are so called because they are pages that users land on so that they can see all there is to see in a particular category. Therefore, it’s essential that you make these product pages easy for users to find. You can fill these pages with plenty of similar products for users will scroll down as they know they will find more products on that page. If you’re doing a PPC (Pay Per Click) campaign these pages are useful as you want your visitors to come to a page where a full range of related products are displayed.
Product Description: You need to use some words too, besides images, to describe your products and detailed technical information which users may find useful. Besides a good product description you can place examples of case studies and places where your product is being used. This will raise the chances of your page getting found by search engines. Additionally, the customer reviews will build trust in your users.
Big Pictures Sell: You can’t obviously get the experience of a real store where you can touch and feel the products you may want to buy at an e-commerce store by software developers company - https://jatapp.com/. So try your best to reproduce the brick and mortar store feeling online by using large, professional clicked visuals of your products and show them from several angles. Having a short video that describes your business, employees and is as personal as possible will be a good idea.
Good Site Search: Spend some time on site search. Visitors type a phrase/word in the site search and expect a result at the first attempt; if they don’t you may lose them. Look for solutions to this problem in the market. You get lots of site search solutions including expensive business products and free packages.
Design Good Shopping Cart: A good shopping cart must not have too many mandatory fields. A potential buyer does not want to fill in a whole lot of details, so only ask the most relevant ones. If you are very intrusive about your visitor he will close the browser window. Also, make it easy for a visitor to return to the original page from the shopping cart; it will increase the chances of getting more sales.
Efficient Confirmation Emails: If you aim to provide excellent service to your users, then make sure that your confirmation emails are properly composed and dispatched as quickly as possible. They must provide a summary of the product, date of delivery, price, contact details and delivery address.
Comprehensive Contact Details: You have to provide exhaustive contact details so that you look to be a credible business organization that your visitors will trust. If you want visitors to provide plenty of information about themselves, which includes financial and personal data, you need to give them all your details like all email addresses, all telephone numbers and all other contact details.
Keyword Research: Keyword research is the basis of a new e-commerce site. Google Keyword Planner is helpful, but you also need to get ideas from customer queries. PPC campaigns and Google Analytics also help to pinpoint helpful keywords. This will mean going back to a few of your landing pages and including new keywords.
The tips provided in this article will help improve the conversion rate at your e-commerce store. They are not difficult to implement; you’ll get positive results if you use them well. You have to thorough in implementing them and don’t forget to constantly analyze your site and test it regularly.
