The "Blue Link" era is officially in its twilight. In 2026, over 58% of UK searches end without a single click because AI agents, ChatGPT, Claude, and Google’s Gemini, are doing the "reading" for the user. If your brand is mentioned but not linked or cited, you are becoming a ghost in your own indus...

 Search has reached a new level. With Google's AI Overviews, featured responses, and zero-click SERPs, users frequently receive answers without having to visit any website. This transition has turned the traditional SEO into AEO - Authority Engine Optimization, where visibility is the critical facto...

With Google rolling out AI-powered search features, traditional SEO tactics are rapidly evolving. This blog explores how AI is reshaping rankings and what marketers must do to adapt—think human-centric content, EEAT, and conversational optimization.🔗 Read the full blog here