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Saving money while ensuring effective exposure is crucial when it comes to advertising your property on realestate.com.au (REA). Many homeowners feel overwhelmed by the variety of packages, options, and prices on offer. However, with the right strategy and knowledge, it’s entirely possible to save on REA advertising while still reaching a broad audience of motivated buyers. Let’s explore practical, proven ways to cut costs without compromising results.
One of the easiest ways to save on REA advertising is to avoid overpaying for a listing package that doesn’t suit your needs. REA offers tiered listing options—Standard, Highlight, and Premiere. Each comes with varying degrees of visibility and pricing.
If your property is in a high-demand area or a hot market, a Standard listing may be sufficient to generate attention without the added cost of an upgrade. However, if your property is in a competitive market or slower-moving suburb, you might benefit more from a Highlight listing—but only if you are seeing a tangible return in the form of enquiries.
When you list your property with a trusted platform like For Sale By Home Owner, you can get access to these packages at competitive rates, along with expert guidance to choose the most suitable one.
Overpricing your property can cause it to sit on the market, requiring more extended advertising time and potentially additional REA upgrades to regain visibility. Instead, set a competitive and realistic price from the beginning.
Buyers tend to flock to newly listed properties, so getting the price right early means you're more likely to sell quickly—reducing the duration of your REA advertising and helping you save money in the long run.
Traditional agents charge high commissions and marketing fees, which can significantly increase your total cost of selling. By using a platform like For Sale By Home Owner, you bypass those costly real estate commissions and get direct access to REA for a one-time flat fee.
This approach not only helps you control your marketing budget but also ensures that every dollar you spend goes directly toward your property's exposure, rather than an agent's pocket. Their platform allows you to save on REA advertising by offering packages that bundle REA access with other high-traffic portals like Domain, making it cost-effective and efficient.
Once your ad is live, keep a close eye on how it’s performing. Are you getting views and enquiries? If not, there may be a problem with your pricing, photos, or description.
Regularly reviewing your listing’s performance allows you to make timely adjustments instead of investing more money in upgrades or extending the campaign unnecessarily. Even small changes like updating the description, replacing photos, or adjusting the price slightly can have a significant impact—without costing extra.
If you're considering upgrading your REA listing (e.g., from Standard to Highlight), hold off until you assess the results of your current package. Many sellers rush into upgrades out of fear, but often the initial exposure is enough to generate interest.
Use your upgrade budget strategically—perhaps when there’s a sudden drop in views or when you relist after a price reduction. Timing your upgrades wisely can help save on REA advertising costs while still maximizing visibility when it matters most.
When you list with a platform like For Sale By Home Owner, you can benefit from bundled packages that include not just REA listings but additional marketing services like professional photography, signboards, and listing on other property sites—all for one affordable price.
These all-in-one bundles reduce the need to purchase these services separately, saving both time and money. They’re also structured to offer more value than if you bought each feature à la carte.
While REA is a dominant player, don’t rely on it alone. Use social media platforms like Facebook and Instagram to share your listing and create buzz. Many potential buyers search multiple channels, and word-of-mouth or a share from a friend can generate strong leads.
You can also share your listing on community forums, local Facebook groups, and even through email marketing. This boosts exposure without increasing your REA advertising spend.
Selling your property doesn’t have to come with a hefty marketing bill. With careful planning and smart decisions, you can save on REA advertising while still achieving excellent results. Whether it's choosing the right package, timing your upgrades, or using a private sale platform like For Sale By Home Owner, there are several effective ways to cut costs and stay in control of your sale.
Understanding your options and being strategic about your advertising campaign is the key to saving money—and getting your property sold efficiently.
